POSITIONING STATEMENT //
Taking care of Grand Rapids finest dressed for over 70 years, Afendoulis Cleaners offers full-service, experienced drycleaning. Afendoulis Cleaners are committed to honest pricing and professional service for customers who value a personalized experience.
The strategy for re-branding Afendoulis Cleaners was to promote their brand attributes, including consistency, authenticity, responsibility, integrity, personable, and neighborly.
TARGET AUDIENCE & MESSAGE //
With playful and inviting launguage, their fresh new brand direction targets young professionals, and reflects the clean look and feel of the core of their business.
REVISED ONE-PAGE WEBSITE DESIGN
(PICTURES OF GEORGE, GUS & SAM ARE TEMPORARY PLACEHOLDERS, AND ARE NOT THE ACTUAL AFENDOULIS MEN)
EXTERIOR SIGNAGE & RE-DESIGN CONCEPT
AFENDOULIS AT-HOME PACKAGING